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Can I shower?

There’s now an app that tells you when it’s safe to shower in Israel.

Our family WhatsApp:

“Back in the bomb shelter.”

“Started our day with a bang.”

“Just left the shelter.”

 

My daughter was in the shower when the pre-alert hit: missile on the way. You have seconds before the siren.

 

Wet hair.

Towel.

Sprint.

 

A minute later she texted:

“I should get an Olympic medal for jumping out so fast.”

 

That’s the rhythm in Israel right now.

Sirens.

Shelters.

Then back to life – whatever that is.

Until the next siren.

 

So the shower question became an app.

It reads real-time alerts and tells you when to shower.

Even under missiles, people still want a shower.

The best ideas protect ordinary life.

What’s one ordinary moment you could make easier for a customer this week?

Malka Frankel

CEO, Better Co. Marketing

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