“Mommy, you’re wasting money.”
I knew exactly what he meant.
I just didn’t know how to answer.
My son had found a phone plan that cost a fraction of what I pay.
“Mommy,” he said, “I can save you a lot of money.”
“I don’t want to switch.”
“But why?”
He had facts. He had prices.
He even pulled up the website.
“I’m telling you,” he said, “it’s just as reliable.”
I didn’t even consider it.
“I’ve had Verizon since 1999. I’m comfortable.”
As the words left my mouth, I knew they didn’t make sense.
Then I started replaying the last 27 years.
Every road trip where I never lost service.
Every day I never had to think about my phone.
Every client call where I never wondered,
Will this call drop?”
None of them felt memorable.
Until someone asked me to trade them for something cheaper
Branding makes a promise.
Experience proves it.
P.S. My son was right.
I could save money.
I still haven’t switched.
