A professor once said to me: “If you want to grow, start a newsletter.” I rolled my eyes. Newsletters? I hate clutter- physical, digital, any kind. Who really has time for that?
But growth doesn’t come from comfort. Consistency in business is like water dripping on stone. One drop doesn’t matter. But drip after drip, week after week, it shapes something lasting.
That’s what a newsletter does. It gives your audience something they can actually use:
✔ An insight to apply immediately
✔ A perspective that challenges their thinking
✔ A lesson that strengthens your leadership or team
Each week, I focus on delivering ideas to help you lead, make smarter decisions, and grow. Seeing 50–59% of readers open each letter shows these insights are resonating.
With Rosh Hashana upon us, I want to pause and say thank you. Thank you for opening each letter, reading along, and letting Better Letter be part of your Thursday.
Each week, this spot on the couch is where I compose the Better Letter just for you.
Here’s a question as we enter the new year: What consistent action, no matter how inconvenient, will help your clients, your team, or your business grow in meaningful ways?
Here’s to growth, clarity, and bold ideas in the year ahead. Shana Tova!
