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He got my name wrong

A few weeks ago, Elie Goldring invited me on his podcast. At first, I hesitated. My schedule was overloaded, and we’d never spoken before. But he persisted, and eventually, I agreed.

 

As a more calculated type, I asked if Elie could send over questions in advance. He replied, “It’s very off the cuff- I never know where the conversation will go.”

 

🎧

 

Our podcast was set for 1 PM. Before recording, he asked how to pronounce my name. I paused, smiled, and said, “How do you think it’s pronounced?” He nailed it: “Malka.”

 

Two minutes later, Elie hit record and kicked things off:

“I’m pleased to welcome today’s guest… Malky!”

If you’ve ever wondered what I actually do for a living (spoiler: I’m not a graphic designer), this conversation clears it up.

 

In just 14 minutes, we cover what really happens behind the scenes- the brand strategy, messaging and positioning that help healthcare businesses stand out in a crowded market.

 

🎧 Take 14 minutes and watch now. Warning: This may change how you see your business – forever.

Even if you don’t hit play, here’s your takeaway: clarity wins. In your brand, in your message and sometimes even in your name. 😉

P.S. I ran this story by Elie Goldring before hitting send. Not only did he give it a thumbs up, he asked me to keep it in. For him, dyslexia isn’t a drawback. It’s a source of empathy, clarity, and drive. As a certified EOS Implementer coaching leaders to scale, he’s living proof: Differences don’t hold you back. They make you better.

Malka Frankel

CEO, Better Co. Marketing

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