You’d think ketchup is just ketchup- pureed tomatoes, vinegar, sugar. So why are people willing to pay more for Heinz, while other brands struggle to keep up?
It’s not about the recipe. It’s about the story behind the brand.
Sharing a burger with my daughter in Israel- proof that great branding tastes better together.
Heinz invests millions to convince us their ketchup tastes better. And it works. Today, Heinz holds a whopping 70% of the market share (!!)
If you want your business to be the Heinz of your industry, you can’t settle for generic.
DID YOU KNOW?
Heinz engineered their ketchup to flow at about .028 mph- slow enough to prevent spills, yet just fast enough to keep you reaching for more. It’s a perfect example of how every detail counts in creating a memorable brand experience.
You need a brand that stands out, builds loyalty, and lets you choose the clients you want.
At Better Co., we know branding is more than just a logo- it’s the story that keeps your customers coming back. Ready to build a brand that owns your market? Let’s talk.
