We had just picked up a bundt cake when I stopped to say hello to a friend.
“Did you hear Nothing Bundt Cakes sold for $2 billion?” he asked.
A company selling mini bundt cakes.
Founded just seven years before Better Co.
My first thought was:
I should have sold cake.
We’d been building for almost the same amount of time.
They sold for $2 billion. Selling cake.
Over the years they could have added:
Cookies.
Brownies.
Muffins.
Pastries.
Birthday cakes.
They didn’t.
When people think of bundt cakes, they think of Nothing Bundt Cakes.
Most companies spend decades adding.
Nothing Bundt Cakes spent decades repeating.
What are you adding that your business doesn’t actually need?
