A few hours into the OHCA conference this week, booths started blending together. Pens. Snacks. Tote bags.
Booth after booth trying to be memorable.
One woman was explaining how her company helps heal wounds using dressings.
As she spoke, I glanced down at the pile of giveaway items on her table.
Purple pens.
Wine openers.
Salty snacks.
None of it had anything to do with wound care.
And before I even had time to think, I said:
“You should give out salad dressing.”
She stared at me for a second trying to figure out whether I was serious.
Then suddenly- it clicked.
The best branding gives people something to remember you by.
Two weeks from now, nobody remembers the pen.
But salad dressing from a wound care company?
That sticks.
