At Better Co., we don’t just think outside the box. Sometimes, there is no box.
With our son off at sleepaway camp this summer, we wanted to send him something unforgettable. So last week, instead of the usual care package, we walked into the post office holding one thing: a large, rough-skinned Idaho potato.
No box. No bubble wrap. Just his address, written right on the potato’s skin.
We placed the potato on the postal scale. The clerk’s eyes widened. She chuckled, peeled the postage sticker and slapped it on like it was the most normal package ever.
The potato did more than simply get mailed.
It made a statement.
It proved one thing loud and clear: Thinking differently gets results.
That’s how we think about branding.
The moments that stick aren’t always the biggest or loudest. They’re the ones that break the pattern and make you look twice.
Because in a world full of envelopes… we mailed the potato.
