Last week, I bumped into an old friend at a wedding.
He didn’t ask how business was.
He didn’t ask about my family.
He just smiled and said, “When’s our next shoot?”
I laughed. We hadn’t worked together in years.
As we caught up, he told me about a recent hospital stay.
“The nurses kept asking what I did before retiring.
I’d tell them, ‘I’m a male model.’ “
The nurses looked at him. Then at his daughter.
His daughter smiled. “Want to see pictures?”
She pulled out her phone.
Moish Goldstein (right), starring on one of our Wisconsin billboards.
50-foot highway billboards.
Pharmaceutical brochures.
Nursing home campaigns.
Years ago, I was producing a campaign for a nursing home.
If families didn’t believe the people in our campaign, nothing else would matter.
I needed real people in their 80s and 90s.
You can’t exactly call a modeling agency and ask for 90-year-olds.
So I built my own roster of senior models.
Whenever we had another shoot, I’d call Moish Goldstein.
He was always ready to go.
I thought he was helping me tell a story.
I never imagined he’d leave with one of his own.
The billboards came down years ago.
The title never did.
You never know which chapter of someone’s life will become the one they love telling.
