Stretching the truth
A few months ago, I got a gift card to Stretch Zone. One session in, I felt looser – and surprisingly refreshed. Weeks later, while scrolling online, an ad popped up for a stretch place. I thought, time to use that gift card again, and booked myself a slot. When I arrived, the receptionist looked […]
Why I stopped saying ‘thank you’
My grandfather passed away when I was in eighth grade, but his impact on me and how I run my business today, is enormous. One phrase he often said still echoes in my mind: “Saying thank you for everything is saying thank you for nothing.” A lifelong leader and teacher, my grandfather, Rabbi Avrohom Chaim Lapin, […]
How Weight Watchers lost their brand
Turns out, weight wasn’t the only thing Weight Watchers shed. WW started in 1963 when a homemaker in Queens invited friends to talk about dieting and to support one another. That circle of chairs turned into one of the most iconic weight loss programs in the world. At its peak, WW stood for: 👉 Human connection […]